Belize under values it’s UNESCO World Heritage Status

Round Caye, Belize Barrier ReefDuring the course of this year’s judging and inspection trip for the World Travel & Tourism Council’s Tourism for Tomorrow Awards I’ve had the pleasure of learning how a range of global destinations have taken advantage of their World Heritage site status in order to boost their visibility and increase visitors interested in sustainable tourism.

I must say it made me think about how little Belize utilizes its UNESCO status especially with the high levels of interest being generated in Belize’s cultural tourism product through the 2012 celebrations (end of the current Maya Long Count Calendar).

Belize should use its UNESCO World Heritage status as a key driver for tourism to Belize and it should sit proudly at the heart of the a much deeper and more meaningful sustainable destination development plan for the country.

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