Wilderness – a model of sustainability

Wilderness have been in business for over 26 years and currently operate 59 safari camps in six countries that straddle southern Africa.

Their approach to operations has always been at the cutting edge of sustainable tourism through the early adoption of the 3 ‘strategic pillars’ of Tourism, Conservation and Awareness. They have raised the bar even higher with their approach to sustainability through a strategy encapsulated in the ‘4 C’s’, a concept adopted from the Zeitz Foundation. This concept suggests that no organization will be truly sustainable unless it addresses the four dimensions of Conservation, Community, Culture and Commerce.

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